What's new in Aude

The latest magazine designed and executed by AUDE is addressed to the employees of EDF Group in Poland. What is important for our new client, the magazine is distributed both among those companies of the Group which already publish their local bulletins but also among those who have not had their own publication so far. Therefore, the magazine has a very general, company character and it will reach all the companies across Poland.

The magazine has been designed according to the latest trends – it is modern and low-key in its format. Its typography is based on a classic Frutiger family, designed in 1945 by a Swiss, Adrian Frutiger. The Frutiger font gives the magazine a classic but also an individual and slightly exclusive character. Navy blue and orange colours, which fit into the Group’s specification, are elegant and friendly at the same time. – explains Marcin Rutkowski, the author of the design, co-owner and Art Director at AUDE.

The whole content of the magazine, which is addressed both to managers and production employees, including those articles devoted to complex processes, is written in such a way that it is easy to understand. As the magazine’s objective is to “integrate, communicate, review local events and give the possibility of bilateral communication,” the editorial board pays a lot of attention to the language. It is important that readers identify themselves with the magazine and read it with interest.

AUDE's new client is EDF (Électricité de France) – a worldwide energy group, established in 1946. The Group has been operating in Poland since 1993. It is the biggest foreign investor in the electric energy and heat industry in Poland. The magazine, whose title will be selected by employees in an open competition, is a monthly. It will be published in 4,000 copies. Every employee from the EDF Polska Group will receive one copy.