Aude for Deutsche Bank

The magazine for Deutsche Bank employees One has a new grafic and editorial formula – a new simple transparent layout as well as texts-puzzles which consist of several short journalistic forms complementing each other. The concept of the relaunch was prepared by Aude.

The relaunch was performed at the unique moment for the bank when Deutsche Bank got joined with the departments DB Credit. Now they act as one big bank – One Bank.

– A transparent, simple and elegant layout clearly deliver the professional image of the brand – says Magda Kozińska, Aude publishing director. – Here the employees will find first of all business content: full analitical glance at what is going on in the company.

The magazine is a quarterly.