Aude has created an employer’s profile for Pepsi

AUDE has prepared a showpiece of Pepsi Cola General Bottlers Poland Sp. z o.o for the pracuj.pl portal.

– The employer’s profile created by AUDE is an element of the campaign that aims at building and strengthening the image of Pepsi as a desirable employer. This project was a novelty both for us as well as for AUDE. The effect has exceeded my wildest expectations (which is typical of the cooperation with AUDE -:). – says Ewa Kownacka, the editor-in-chief of Czas na Pepsi, an internal magazine made for PCGB Poland by AUDE.

– The pracuj.pl portal allows for creating a mini webpage. Thus, we came up with an idea for an original layout and structure of the website. Together with Ewa Kownacka we have been thinking about the content and graphics for a long time to make sure that despite the limitations regarding the photo size and number of signs that the portal imposes, we get a captivating result. Breaking blue shades that are used in different visualisations of Pepsi with other colours without compromising the required character was also a challenge for us. – adds Marcin Rutkowski, Creative Director at AUDE.