New layout of the Le Cigaro magazine

13.09.2008

Prestigious custom publishing Aude Publishing House, very well known on the custom publishing market,
has designed a new layout for the Le Cigaro magazine published for British American Tobacco. Le Cigaro will be a bimonthly publication.

– The magazine has changed its formula: from the newspaper one we moved to the A4 one. The magazine has a dynamic layout, similar to the one of opinion-forming and lifestyle magazines. The design of Le Cigaro underlines the profile of British American Tobacco and at the same time it is interesting for employees. – says Piotr Bechler, Art Director.

– The magazine is created by employees. They prepare reports from different events, they write articles about the company's operations, they interview other employees about their hobbies. – stresses Dorota Górnicka-Urban, Publishing Director. – The Le Cigaro editorial board consists of young people with passion and a bent for journalism. All this makes the magazine very modern.

– This magazine fully answers the needs and expectations of British American Tobacco employees and it fits into the BAT strategy. – assures Sylwia Pawlina, Internal Communication Manager at British American Tobacco.

Custom publishing Aude is working on other custom publishing titles that will appear on the market this year.