ING’s Baśka – a new title in Aude’s portfolio

Aude commissioned by ING Bank Śląski publishes a magazine for employees of a corporation. The title refers to the newspaper Silesian roots, the bank, and as Silesia, then - you know - Barbórka...

Even the name shows that the internal communication in a huge company can keep the distance to each other and base it on the original solutions.

However, the content of the newspaper is not a joke, but a serious set of information that are useful to employees in the performance of daily duties, and also provide knowledge about the company and interesting details of its individual organizational units.

What’s more, beside practical information, on "Baśka" readers can find news about the culture and participate in contests.

An interesting, simple layout refers to the brand identity colors of ING Bank Śląski.