The debut of „BANKnotes” – a magazine for clients of the BNP Paribas Fortis

At the beginning of November selected group of clients of the BNP Paribas Fortis bank received the first issue of the magazine "BANKnotes". Custom publishing company Aude was responsible for the project and its implementation.

"BANKnotes" is an elegant quarterly magazine catching attention with its sober and designer model. - Layout of "BANKnotes" refers to high-class business magazines, such as Harvard Business Review. I am convinced that readers will like the sophisticated style of writing - says Marcin Rutkowski, creative director in Aude. -What is also important is the consistency between the layout and the concept of visual identification of BNP Paribas all over the world - stresses Rutkowski.

In the first issue readers will find answers to such questions as: Why it is worth to save? Will the Polish economy resist the effects of global crisis? Will the budget deficit have a negative impact on the gold and bonds markets? Is it worth to take advantage of the real estate leasing? Can the investment in raw materials be profitable?

The magazine also includes lighter topics, such as an interview with photographer Tomasz Tomaszewski and psychological counselling on how to stop procrastinating work and find the motivation to act.

The magazine maintains the appropriate balance between subjects directly connected with the bank's activity and the more general, lifestyle issues. Therefore, anyone who will reach for the "BANKnotes" should be satisfied.