Unilever has its own e-zin prepared by Aude

AUDE has created an electronic version of the Bestever magazine for Unilever. Simple and user-friendly navigation makes moving through the magazine’s pages quick and easy while the links facilitate getting to the information that is interesting for a specific reader – advertising campaigns, competitions, recruitment documents, etc. The magazine is even more colourful than before and employees can receive it in a flash. – I would like to thank everyone – the whole AUDE team – for their fantastic work on the first issue of the e-magazine! – says Anita Stec, the editor-in-chief of e-Bestever.

– An e-zin is a new challenge for graphic designers and editors at AUDE. Such a form allows for unhindered creativity – the plan of the magazine doesn’t have to be divided by four. The RGB colour model gives us an unlimited freedom of expression. There are no fix modular grids so typical of printed magazines. Graphic materials don’t have to be of the highest printing quality to have a good visual effect on the screen. We followed the example of the British edition made by Unilever, but we also introduced many new ideas and modifications. The effect is also satisfying for us and so we look at the words on the last printed magazine that we have been making for 7 years, GOODBYE PAPER, with no regrets. – says Marcin Rutkowski, Creative Director at AUDE.