Custom publishing – printed communication

The written word initiates important cognitive mechanisms and it stays in our memory for a long time. Texts that are written in a clear and captivating way have an informative function but they also create the company’s image and strengthen its position and credibility on the market.

A huge advantage of the consumer press is its elite character. It reaches a carefully selected group of readers that the company targets. Moreover, consumer press is much more transparent than Internet communication, for example. The content that is “complete” protects readers from the excessive information noise and stays in their consciousness. Thus, all the consumer press titles created by content publishing Aude are well thought out and carefully planned, which makes them much more effective.

Consumer press makes it easier for companies to contact their customers. Researches show (source: StarLink Media House) that women read printed magazines with more attention and pleasure, as they can read them at any time and any place. Women are also much more interested in adverts printed in such magazines than those on TV. The fact that women are attached to details makes them want to understand the message well. They are also interested in the graphic design, colours and composition. Specifying the target group for a given magazine our company takes all these nuances, including the psychological and personality-oriented ones, into consideration.