Srebrne Szpalty for „Echo”

The internal newspaper for the emloyees of BNP Paribas Polska was rewarded with Srebrne Szpalty (second prize) at this year edition (2011) of Szpalty Roku Awards organized by Stowarzyszenie Prasy Firmowej (Association of Custom Media).

The newspaper „Echo” created by Aude was rewarded in the category „Internal magazine, circulation 1001-5000”.

The works were evaluated by Tomasz Raczek (head of the jury), Joanna Delbar, Rościsław Szwedow, Dominik Kaznowski, Jacek Piotrowski and Dariusz Ćwiklak. „Echo” was rewarded for „simplicity and elegance as well as skilfull use of the format” (Echo is published on the format of a daily newspaper).

The bimonthly „Echo” provides employees with the knowledge about the bank strategy and its products. It is a source of knowledge about the documents, it also explains the importance of the brand image creation. The articles in the newspaper are written in a clear and understandable way; they contain the analisys of the current events related to the bank which is made by managers and eksperts.