Typical content marketing mistakes

"We tried content marketing, but it didn't work for us” - firms sometimes complain. The main reasons for this are mentioned in the article „5 Ways Marketers Mess Up Their Content Marketing Campaigns” by the American content marketing specialist Heather Loyd-Martin. First of all, this is not including a content marketing specialist in your online marketing meetings – a dilettante can spoil the whole campaign. Second, writing copy solely for the purpose of search engine rankings - to add 500 keyphrase-stuffed additional words in order to be found by search engines is not a good idea. Third, deleting large parts of content without checking with the content strategist – it can influence in a bad way the campaign each element of which was considered carefully. Forth, irregular publishing of the information – a good point is to make a special calendar mentioning when and where a piece of information is to be published. Fifth, changing titles without checking with your content marketing strategist – success of the campaign depends to a great degree on successful titles that should not be changed without deep consideration.