External communication tools

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Scope of services
Custom publishing – what is it?
Copy editing
- Copy editing
- Broadside
- Roman type
- APL print
- Authorisation
- Readership survey
- Banner
- Orphan
- Bulletin
- Bold
- Brand
- Branding
- Brief
- Brochure
- Objectives of a company magazine
- CMYK colour model
- Cromalin
- DTP (Desktop Publishing)
- Dash
- E-branding
- Editorial
- E-commerce
- Extranet
- E-zin
- Fanzine
- Photo retouch
- Font
- Internal newspaper (branch, company)
- Paper density
- Target group of a company magazine
- Gutter
- Imposition
- Infographics
- Insert
- Leading
- Intranet
- ISSN
- Small capitals
- Kerning
- Page
- Internal communication
- External communication
- Contra
- Proofreading
- Technical correction
- Italics
- Layout
- Lead paragraph
- Leading
- Lead paragraph
- Company's logo
- Make up
- Dash
- Internal magazine (branch, company)
- Majuscules
- Mediuskuły
- Minuscule
- Internal communication tools
- External communication tools
- Newsletter
- Ozalid process
- Page (paper)
- Em dash
- Plagiarism
- Planning a magazine
- En dash
- Copyrights
- Prepress
- Publishing process
- Tender / bidding process
- Editing
- Editor-in-chief
- Advertisements in custom publishing magazines
- Centrefold
- Gutter
- Masthead
- Masthead
- Stowarzyszenie Prasy Firmowej (Company Press Association)
- Mock-up
- Internal title
- Slip
- Szpalty Roku (Columns of the Year)
- Knockout
- Hyphen
- Upper case (majuscules)
- Vignette
- Publisher
- Excerpt
- Teaser
- Request For Proposal (RFP)
- Zine (fanzine)
- Running title

– a way of communicating between a company and its environment (e.g.: through advertisements, company magazines/custom publishing, training sessions, conferences, sponsoring campaigns).